Frode Sundsdal, the owner of Powerboat Racing World is supporting the the Hydro GP event in Sweden this weekend.

He made the trip from his home in Tonsberg, Norway this afternoon in the knowledge that the series is incredibly popular but has had a low media profile.

Working with the editor of PRW, Chris Davies, a veteran photo journalist, the Norwegian is convinced he can give this discipline of powerboat racing the publicity it surely deserves.