The UIM E1 World Electric Powerboat Series has partnered with PTI Digital, with the aim of building audience engagement and commercial potential.

PTI will provide advice and a strategy to develop and implement data solutions, website, app and OTT platform.

PTI’s Chief Data and Digital Officer, Daniel Brown commented on the new partnership:

At PTI, we have the ability to understand where the E1 Series is right now and the scope of their vision and ambitions.

We are looking forward to bringing our expertise to align the technology along that roadmap and realise the vision.

The team are focused on being innovative, future-facing and ground-breaking, not only in the events themselves, but also the digital capabilities, commercial opportunities and engagement with audiences, and we are looking forward to walking this road with the E1 Series.

PTI have worked with Norwich City and Nottingham Forest football clubs and Edgbaston and Ashton Gate stadiums.