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A 2022 televised E1 Series championship?

John Moore on 26th September 2020

The UIM E1 World Electric Powerboat Series, which will be known as the E1 Series was officially launched in Monaco yesterday.

The E1 Series has been exclusively licensed by UIM with the boat concepts to be developed together with SailGP, the sailing series launched in 2019.

Yanni Andreopoulos, the chief marketing and commercial officer at E1 Series was asked whether the series had procured financial backing:

We are going to market with a financial proposal and are already advanced with several parties, which will enable us to prototype and test the boat, and then roll out production of the boats for the teams.

With regard to television distribution and digital coverage, Andreopoulos said that talks would first be held with existing Formula E and Extreme E broadcast rights-holders.

He explained:

We’ll be using our existing network that we’ve developed through the Formula E and Extreme E Championships, and approaching our current partners, to get the new Series broadcast as far and wide as possible.

Of course, this is an entirely new form of racing and a new type of Championship, so we’ll also be looking for new partners who can bring our content to different audiences.

We want to reach as many people as possible, on all platforms, and will use a diverse range of content, offering our partners the best possible return on their investment.

That’s the key objective of the E1 Series for our broadcast partners.

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