We’re in the middle of an incredibly busy period. The team has been in Italy making everything ready for the upcoming F1H2O World Championship round in Macon, France. In the meantime, I’ve been in Norway with a lot of singing gigs and motivational speaker events. Finally, we seem to be back on track in the event industry after two strange years of periodic lockdowns! Love it!

At the start of May, Strømøy was at the well-attended Tønsberg Boatshow where she performed on board a Bennington L Bowrider for one of her sponsors, Vestfold Maritim.

Singing for my sponsors, it could almost be the title of my autobiography.

Then two days later she was back on stage at the official opening party at Oslofjord’s convention centre just part of one of Europe’s largest conference destinations.

Strømøy is the busiest she has been in several years averaging fifty concerts a year and now wishes that she actually had a racing calendar with confirmed dates to compliment her year.

Back stage at the party she spoke to PRW

The thing that frustrates me is not having any confirmed dates, it creates a lot of issues and tricky situations for the sponsors. The main thing is to keep them interested. I’m relieved because they all understand what is happening, but they are also eager to attend the races, so when you need to start to make travel plans for over sixty guests but have limited time to make it happen it’s extremely difficult. With Macon confirmed we should now be told about whether San Nazzaro will go ahead rather than ship all the equipment back to Norway to work on, only to be told that we have to then ship it back to Italy to race.

With international circuit racing finally beginning to get back on track Strømøy now hopes that she is not left with the sound of silence.

There has been a boat show in what is generally regarded as the oldest city in Norway, having been founded by Vikings back in the ninth century, for almost thirty years now. During that time, it has gone through various guises and since 2015 it’s been run by Boatshow AS, one of the companies run by Frode Sundsdal.

Prior to being asked to organise the show by the Norwegian Marine Industry, Sundsdal had successfully promoted an International Ordinary Race in Tønsberg. It quickly became apparent to him that hosting a show would give him another opportunity to help promote his powerboat racing sponsors as many of them were involved in the boating world.

Sundsdal said

Back then we had a massive event that even today many of those that attended still rave about now. We realised that following the pandemic this industry needed an event like ours to help it get back on its feet. Now I’m delighted to say that all those here have already signed up for 2023 which we will need to double in size because they want us to move it from a ‘regional’ show to a ‘national’ one, which we all know will be a huge undertaking.

It’s obvious to those trying to get a restaurant reservation this weekend that the show has helped fill them with visitors all attending the show and those owners have been quick to ask Sundsdal whether they need extra staff working over the first weekend in August.

When PRW asked Sundsdal he replied

Well, you have seen it yourself, so I don’t need to tell you that I’m being asked that question a lot. I have replied ‘yes’ and this one will be better than ever. It’s been a rocky season so far for those racing in the UIM F2 World Championship but now I want to add something special to the party. This will include all the features that normally happen when I promote a race, including live streaming, an upgraded social media package, and an improved pit area.

One thing that will be certain is that you had better get your table reservations in early.